INTRODUCTION

The aim of the course paper is to describe the phenomenon of globalization (especially in cultural sphere), to analyze the effects produced by globalization and call attention both to its negative and positive impacts. The understanding of globalization’s negative effects on culture can help us preserve our values and cultural identity, while the knowledge of its positive influences will allow us to derive benefits from it.
For most of human history, people’s picture of the world was determined by their immediate surroundings. There was no way of knowing what was happening on the other side of the planet. The 20th century has seen a profound change. Technology has brought people together. Television programs showing life in New York or Paris are watched in Argentina, Botswana and Indonesia. Books written in Germany or Canada are routinely printed Spain, Hong Kong or China. Wearing jeans, eating burgers and listening to rock or rap have become the habits of hundreds of millions of people across the globe.