Advertising Impact on children and their parents buying behavior

Today parents, someone from his youth, and someone from childhood, have to look advertisements on television, read in magazines and newspapers, hear on the radio and see on billboards and in the internet daily. To the question “What is advertising?” Every adult people will be able to reply that it is commercial message, convincing to buy product or use a certain service. Yes, it is true, but observations reveal that this is something more. In fact, advertising – “a complex type communication, conducted with the goals and strategies, aimed at providing different types of impacts on the thoughts, felling and actions of consumers”(Wells.U.2008)