Автор работы: Пользователь скрыл имя, 16 Декабря 2014 в 13:12, реферат
The influence of advertising in the mass media market has both advantages and disadvantages. On the plus side is(1) the fact that people get an incredible variety of information, entertainment and culture at minimal cost(2). The disadvantage is that nearly all of America’s mass communications are heavily overloaded with commercial or persuasive messages(3).