The Investing Revolutionaries

Dr. Barry Schwartz is a professor of social theory and social action
at Swarthmore College. He joined The Investing Revolution to
discuss his fascinating bestselling book The Paradox of Choice.
The illustration that opens the book finds the professor shopping
to replace a pair of jeans. He gives the salesperson his size and is
immediately peppered with questions: Slim fit, easy fit, or relaxed
fit? Stonewashed or distressed? Button-fly or zipper? Faded or regular?
His response to the salesperson is, “I just want regular jeans.
You know, the kind that used to be the only kind.” The salesperson
has no idea what he is talking about.