U10 Business Brief

Ever since Jeff Bezos set up amazon.com, the world's largest bookseller, the Internet has opened up a massive consumer market for e-tailers (online retailers). The experts advise building e-business into any business plan, although smaller retailers are still nervous about e-tailing, as they often see it as a risk. Online shoppers have the idea that delivery should be immediate, apart from being extremely convenient, so if companies don't deliver until a week later, they won't get returning customers.
On an e-commerce site customers may browse stock, select items to fill a shopping basket or cart and then go to a virtual checkout to pay for goods.