Using the newest digital technologies in advertising clothes

Abstract. The present paper describes the proposed study that will examine the problems and benefits from using newest technological advances in advertising clothes. More precisely, the future research will be concerned with some methods and techologies, which are the most relevant to use on the selected market, cause of their communicative capabilities.
The research is focused, mainly, on communicative efficiency of considered digital technologies. It is anticipated that the results of this study can be used in practice of creating novel advertising compaings.