Корпоративная культура как инструмент управления персоналом

M.D.Ronzina

Corporate culture as an instrument of management

Definite traits of modern social reality cause the need of new approaches to human resource management. Many researchers & practitioners admit that management via corporate culture is the most important approach nowadays. Some results of the philosophic research of corporate culture as an instrument of human resource management are presented in the article. The term “corporate culture” is defined, the way corporate culture functions & its structure are shown. The key role of values in forming & development of corporate culture is highlighted. The distinction between corporate culture & other instruments of human resource management is considered. The most widespread ways of corporate culture forming are enumerated.

Corporate culture, instrument of human resource management, values, norms,behavior, corporate culture as a system, elements of corporate culture, motivation, human factor