Novotel Hotel

It is hard to amaze business people nowadays talking about pricing policy. Common daily decisions related to pricing issues: implementing new price list, participating in negotiations to get more beneficial prices etc. Pricing issues is making us to analyze current problems: Those days are gone, when you could implement a discount without reserve to lure customers. Competition in market has been increased significantly, that is why prices were naturally decreasing. However discounts were eliminated, because of a amount of profit were decreased. In those firms employee have to look for an alternatives for price policy.

Introduction..........................................................................................................3
Theoretical part......................................................................4
Meaning and function of price......................................................4
Pricing objectives and targets……………………………..……..6
Pricing……………………………………………………………7
Pricing Organization………………………………………...……8
Pricing strategy…………………………………………..……….9
Practical Part………………………………………………10
UAB ‘’ HEKON’’ description…………………………………..10
Legal form of company’s organization……………..……10
UAB HEKON ECONOMIC ACTIVITTIES……………………………….…..11
UAB HEKON SERVICE MARKET ANALYZE…..………………11
Hotel market and description …………………………………………....…14
Market segmentation…………………………………………………15
Competitive analyze…………………………………………………..15
Product pricing principles UAB HEKON………………….16
UAB „HEKON“ pricing policy...............................................................................16
Service for sale & consumer pricing................................................................16
Accommodation rates and break-even method……………………………....18
Price level …………………………………………………………………….20
UAB HEKON Pricing strategy and discount system……………….……..25
Conclusion………………………………………………………………….28
Literature…………………………………………………………………...30