Автор работы: Пользователь скрыл имя, 07 Апреля 2012 в 06:41, контрольная работа
Transcribe the following words and drill their pronunciation.
Read the text and translate it in writing.
10) The first step in formulating effective public relations is the audience analysis. (Первый шаг создания эффективного сообщения это анализ аудитории.)
11) Of course, appeal to self-interest is very important. (Конечно, учет собственных интересов очень важен).
12) The objective in all communication should be to prevent misunderstanding. (Цель коммуникаций – предотвратить непонимание.)
13) The message must arrive in the suitable time. (Сообщение должно появиться в нужное время).
14) If it is too early, your audience will not be ready to think about it. (Если сообщение появится слишком рано, публика не будет готова принять его.)
8. Summing up the contest of the article, answer the following questions: what makes PR writing persuasive?
PR writing are made persuasive many elements. And everything of them are important for good PR writing. It is suitable time and context. Source credibility is necessary for qualitative PR too. If you want the audience to recognize your message, you should analyze it. And your style of writing is significant too.