Автор работы: Пользователь скрыл имя, 15 Июня 2013 в 20:35, контрольная работа
16. Переведите текст по своей специальности письменно на русский язык. Ответьте на вопросы после текста.
Nowadays, marketing influence, and often actually controls, almost every part of a company’s activities. Underlying all marketing strategy is “The Marketing Concept”, explained here: The marketing concept: we must produce what customers want, not what we want to produce. This means that we PUT THE CUSTOMER FIRST (We organize the company so that this happens). We must FIND OUT WHAT THE CUSTOMER WANTS (We carry out market research). We must SUPPLY exactly what the customer wants. We can do this by offering the right MARKETING MIX: “The Four Ps” = the right PRODUCT at the right PRICE available through the right channels of distribution: PLACE presented in the right way: PROMOTION.