Контрольная работа по "Английскому языку"

 

Маркетинг включает в себя активную бизнес-деятельность, связанную  с продвижением товаров и услуг  от производителей к потребителям. Иногда это называют дистрибъюцией. С одной стороны, маркетинг состоит таких видов деятельности, как транспортировка, хранение и продажа товаров, а с другой стороны, приходится решать ряд задач, с которыми вы столкнетесь в процессе продвижения товаров от производителя к пользователю. Маркетинговые операции включают в себя разработку продукции, покупку, хранение, тарифы, акции, продажу, кредит, трафик и маркетинговые исследования.

Способность как можно  раньше определить зарождающиеся модные тенденции очень важна. Производители должны знать, почему, где, с какой целью потребители покупают конкретный товар. Маркетинговые исследования помогают производителям выявить, что люди хотят, а за счет рекламы, попытаться воздействовать на покупателя, принуждая к приобретению конкретного товара. Маркетинговые операции очень дорогостоящие. Они занимают более половины доллара заработанного у потребителя. Главной тенденцией в США является  высокий рост уровня массового потребления. Строительство крупных торговых центров сделало товары очень доступными для потребителей. Торговые мега-центры предоставляют широкий спектр товаров и большое количество парковочных мест.

 

Comprehensive question

 

1. What does marketing mean?

Marketing includes the movement of goods and services from producers to consumers.

 

2. What activities does marketing consist of?

Marketing is made up of such activities as transporting, storing and selling goods and series of decisions you make during the process of moving goods from producer to user.

 

3. What does marketing operation include?

 

Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

 

4. Why is it so important for the producer to predict the trends?

 

Producers must know why, where, for that purpose the consumers buy products.

 

5. How was mass consumption possible in USA?

 

The trend in the USA has been to high mass consumption.

 

Упражнение  №1.

Выберите  необходимые слова и вставьте их в предложения.

 

1. On the aims of market research is to indicate new trends among people.
2. Advertising must influence the consumer and make him buy the goods produced.
3. Often marketing is called distribution.
4. In order to sell a new product, a producer has to consider how to promote it.
5. The goods of this company are not sold very well, they must think about product planning.
6. Sometimes it is difficult to influence consumer through advertising.
7. If you u lint to produce something new, you s lion id start with market research.
8. A producer wants to predict the new trends and then tries to influence them.
9. Marketing includes product development and pricing among other things.

COMPUTERS

10. Text

The computer industry is one of the largest in western countries and especially in the USA. It includes companies that manufacture, sell and lease computers, as well as companies that supply products and services for people working with computers.

A computer cannot think. A human operator puts data into the computer and gives instructions. The operator writes instructions which determine the mathematical operations on information. A computer solves mathematical problems very rapidly. Traditionally, the computer in business is used to process data. This involves different administrative functions such as preparation of payrolls, inventory control in manufacturing, warehousing and distribution operations, customer accounting, billing by banks, insurance companies, public utilities and mass circulation magazines. Now the computer takes on new kinds of jobs. It has become more involved in business operations as an essential tool in making decision" at the highest administrative level.

 

Компьютеры

 

Компьютерная индустрия  является одной из крупнейших в западных странах и особенно в США. Он включает в себя компании, которые производят, продают и сдают в аренду компьютеры, а также компании, которые поставляют комплектующие, а так же сервисы  по обслуживанию компьютеров для  людей, работающих с ними.

Компьютер не может думать. Оператор  вводит данные в компьютер, и дает указания. Он прописывает  алгоритмы, которые определяют математические операции. Компьютер решает математические задачи очень быстро. Традиционно, компьютер  в бизнесе используется для обработки  данных. Это касается различных административных функции, таких как подготовка платежных  ведомостей, контроль запасов на производстве, складирование и дистрибуцию, расчеты  с клиентами, выставление счетов банками, страховыми компаниями, службами коммунальных услуг и журналами  массовых тиражей. Теперь компьютер  берет на себя все больше новых  видов работ. Его все чаще используют в бизнесе в качестве основного  инструмента в принятии решений  на самом высоком административном уровне.

 

 

Comprehensive question

 

1. What does the computer industry include?

It includes companies that manufacture, sell and lease computers, as well as companies that supply products and services for people working with computers.

 

2. In what way does a computer operate?

A human operator puts data into the computer and gives instructions, which determine the mathematical operation on information.

 

3. How was the computer traditionally used in business?

The computer in business is used to process data.

 

4. What new kinds of jobs is the computer taking?

It has become more involved in business operations as an essential tool in making decision at the highest administrative level.

 

 

 

Упражнение  №1.

Выберите  необходимые слова и вставьте их в предложения.

 

1. Distribution operations, preparation of payroll are administrative functions that the computer performs for business.
2. Computer is programmed to process data fast and accurately.
3. If a small company cannot afford to buy a computer, they can lease the services of computer.
4. A programmer feeds the data and instructions into the computer.
5. Many companies use the computers for their inventory control.
6. A computer solves problems by processing information.

 

Прочитайте  текст и ответьте на вопросы.

 

 

1. What  has helped Hitachi and Toshiba to bump up profits? Booming personal computer markets have helped these companies to bump up profits.

 

2. What kinds of sales and profits did the companies report in the figures?

Toshiba's net profits were for higher than last years at almost 28 billion yen while Hitachi more modest 17 percent rise to nearly 58 billion yen.

 

3. What was the biggest factor of surging sales?

The biggest factor is profit from chips.

4. What was the forecast of net profits by Toshiba?

Toshiba expects profits to continue rising to 80 billion at the net level.

 

5. What was the forecast of net profits by Hitachi?

Hitachi has raised its forecast from 120 billion yen to 140 billion.

 

6. What were the expectations for a worldwide demand for semi-conductor chips?

It is a grow by 40 percent to more than $ 140 billion.

 

.