Sheryl Sandberg- COO Facebook

Sheryl Sandberg – COO of Facebook, she’s played a key role in turning Facebook’s 500 million users into revenue.

Шерил Кара Сэндберг (англ. Sheryl Kara Sandberg^[2], родилась 28 августа 1969 года) — американская предпринимательница, работающая COO в Facebook с 2008 года, с июня 2012 года — член совета директоров компании, первая женщина в СД компании за историю существования Facebook^[3]. До этого Кара была вице-президентом по международным веб-продажам и операциям в Google; кроме того, она принимала участие в запуске благотворительного направления Google на Google.org. Ещё ранее Кара работала директором по персоналу Министерства финансов США. В 2012 году она попала в ежегодный список Time 100, список наиболее влиятельных людей мира по версии журнала Time^[4].

Её доход составляет 30 491 613 долларов США (на 2011 год)^[5].

КАРЬЕРА

Сэндберг родилась в 1969 году в Вашингтоне^[6]; она была старшей из троих детей. Родители — Адель и Джоэл Сэндберг (Adele and Joel Sandberg)^[2]. Семья переехала в Норт-Майами-Бич, когда Шерил было два года^[6]. В школе Адель «всегда была лучшей в классе»^[6], в старших классах в 1980-х занималась аэробикой^[7].

В 1987 году Сэндберг поступила в Гарвард и в 1991 году закончила его со степенью бакалавра экономики и наградой John H. Williams Prize как самая успевающая студентка по экономике^[8].

Во время обучения в  Гарварде Сэндберг встретила профессора Ларри Саммерса, который стал её наставником^[9]. Он привлёк её ассистентом в своё исследование во Всемирный банк^[6], где она два года работала над проектами здравоохранения в Индии, связанные с проказой, СПИДом и слепотой^[10].

С 1993 по 1995 год Сэндберг училась в Гарвардской школе бизнеса, получила диплом MBA^[8]. После окончания бизнес-школы в течение года работала в McKinsey & Company. Затем сменила корпоративную карьеру на государственную службу и с 1996 по 2001 год возглавляла кадровую службу министра финансов США Ларри Саммерса.

В 2002 году приняла предложение Эрика Шмидта и стала вице-президентом Google по глобальным веб-продажам и операциям. Шерил Сэндберг принимала активное участие в создании и развитии программ онлайн-рекламы Google,AdWords и Ad-Sense.

Проработав в Google шесть лет, в 2008 году Сэндберг приняла предложение Марка Цукерберга и стала операционным директором Facebook^[11].

В 2009 году Сэндберг вошла в правление Walt Disney Company.^[12] Кроме того, она вошла в состав совета директоров Starbucks с ежегодным доходом в 280 000 долларов США^[13]. Кроме того, она входит в правление Brookings Institution, Women for Women International, V-Day и Ad Council^[8]. В 2008 году она написала статью The Huffington Post в поддержку своего наставника, Ларри Саммерса, которого тогда сильно критиковали за его комментарии в адрес женщин^[14]. В мае 2011 года речь Сэндберг открыла церемонию вручения дипломов колледжа Барнарда^[15].

Шерил Сандберг является одной из 50 «самых влиятельных женщин в бизнесе» по версии журнала Fortune как минимум с 2008 года. В 2007 году она заняла 29 место и была самой молодой женщиной в списке^[16]. В 2008 году она заняла 34 место^[17]. В 2009 году Шерил была номером 22^[18], а 2010 — 16й^[19].

Кроме того, в 2007 году, она  заняла 19 место из 50 в списке «Women to Watch» Wall Street Journal^[20]. Она была 21й в этом списке в 2008 году^[21]. В 2011 году она заняла 5 место в списке «100 самых влиятельных женщин в мире» от Forbes^[22].

Сэндберг также была названа одной из «25 самых влиятельных людей в Интернете» на Business Week^[23].

 

Sheryl Kara Sandberg (born August 28, 1969^[2]) is an American businesswoman. As of August 2013, she is the chief operating officer of Facebook. In June 2012, she was also elected to the board of directors by the existing board members,^[3]becoming the first woman to serve on Facebook's board. Before Facebook, Sandberg was Vice President of Global Online Sales and Operations at Google, and was involved in launching Google's philanthropic arm Google.org. Before Google, Sandberg served as chief of staff for the United States Secretary of the Treasury.

In 2012 she was named in the Time 100, an annual list of the 100 most influential people in the world according to Time magazine.^[4] As of August 2013, Sandberg is reported to be worth US$400 million, due to her stock holdings in Facebook and other companies.^[5]

Sandberg was born in 1969, in Washington, D.C., in a Jewish family,^[1] the daughter of Adele (née Einhorn) and Joel Sandberg, and the oldest of three siblings.^[2][6] Her father is an ophthalmologist, and her mother has a PhD and worked as a French teacher before concentrating on raising her children.^[7] Her family moved to North Miami Beach, Florida, when she was two years old.^[1] She attended public school, where she was "always at the top of her class."^[1] Sandberg taught aerobics in the 1980s while in high school.^[8]

In 1987, Sandberg enrolled at Harvard College and graduated in 1991 summa cum laude with an A.B. in economics and was awarded the John H. Williams Prize for the top graduating student in economics.^[9] While at Harvard, Sandberg met then-professor Larry Summers who became her mentor and thesis adviser.^[10] Summers recruited her to be his research assistant at the World Bank,^[1] where she worked for approximately one year on health projects in India dealing with leprosy, AIDS, and blindness.^[11]

In 1993, she enrolled at Harvard Business School and in 1995 she earned her M.B.A. with highest distinction.^[9]

After graduating from business school in the spring of 1995, Sandberg worked as a management consultant for McKinsey & Company for approximately one year (1995-96.). From 1996 to 2001, Sandberg served as Chief of Staff to then United States Secretary of the Treasury Larry Summersunder President Bill Clinton where she helped lead the Treasury’s work on forgiving debt in the developing world during the Asian financial crisis.^[11] She joined Google Inc. in 2001 and served as its Vice President of Global Online Sales & Operations, from November 2001 to March 2008. She was responsible for online sales of Google's advertising & publishing products and also for sales operations of Google's consumer products & Google Book Search.^[12]

Facebook[edit]

In late 2007, Mark Zuckerberg, co-founder and chief executive of Facebook, met Sandberg at a Christmas party held by Dan Rosensweig; at the time, she was considering becoming a senior executive for The Washington Post Company.^[1] Zuckerberg had no formal search for a COO, but thought of Sandberg as "a perfect fit" for this role.^[1] They spent more time together in January 2008 at the World Economic Forum in Davos, Switzerland, and in March 2008, Facebook announced hiring Sheryl Sandberg away from Google.^[13]

After joining the company, Sandberg quickly began trying to figure out how to make Facebook profitable. Before she joined, the company was "primarily interested in building a really cool site; profits, they assumed, would follow."^[1] By late spring, Facebook's leadership had agreed to rely on advertising, "with the ads discreetly presented"; by 2010, Facebook became profitable.^[1] According to Facebook, Sandberg oversees the firm's business operations including sales, marketing, business development, human resources, public policy and communications.^[14]

Sandberg's executive compensation for FY 2011 was $300,000 base salary plus $30,491,613 in FB shares.^[15] According to her Form 3, she also owns 38,122,000 stock options and restricted stock units (worth approx. $1.45 billion as of mid-May 2012) that will be completely vested by May 2022, subject to her continued employment through the vesting date.^[16]

In 2012 she became the eighth member (and the first female member) of Facebook's board of directors.^[17]

In October 2012, Business Insider reported that stock units (appx. 34 million) vested in Sandberg's name accounted for nearly US$790,000,000. Facebook withheld roughly 15 million of those stocks for tax reasons, leaving Sandberg with nearly US$417,000,000.^{[citation needed]} The media reported on August 12, 2013 that Sandberg sold 2.4m shares in the company worth US$91 million (£51 million)—5 percent of her total stake in the company.^[5]

In 2009, Sandberg was named to the board of The Walt Disney Company.^[21] She also serves on the boards of Women for Women International, the Center for Global Development and V-Day.^[14] She was previously a board member of Starbucks with a $280,000 annual salary,^[22] Brookings Institution and Ad Council.

Honors[edit]

• Sheryl Sandberg has been ranked one of the 50 "Most Powerful Women in Business" by Fortune Magazine:

• In 2007, she was ranked #29 and was the youngest woman on the list.^[25]
• In 2008, she was ranked #34.^[26]
• In 2009, she was ranked #22.^[27]
• In 2010, she was ranked #16.^[28]

• In 2007, she was ranked #19 on 50 "Women to Watch" by The Wall Street Journal.^[29]

• She was ranked #21 on that list in 2008.^[30]
• Sandberg was named one of the "25 Most Influential People on the Web" by Business Week in 2009.^[31]
• In 2011, she was ranked #5 on "the world's 100 most powerful women" by Forbes.^[32]
• In 2012, Newsweek and The Daily Beast released their first "Digital Power Index," a list of the 100 most significant people in the digital world that year (plus 10 additional "Lifetime Achievement" winners), and she was ranked #3 in the "Evangelists" category.^[33]
• In 2013, she was ranked #8 on the "The World's 50 Most Influential Jews" conducted by the Jerusalem Post.^[34]
• Also in 2012, she was named in Time 100, an annual list of the 100 most influential people in the world assembled by Time.^[4]

• Sheryl Sandberg released her first book, Lean In: Women, Work and the Will to Lead, co-authored by Nell Scovell and published by Knopf on March 11, 2013. As of the fall of 2013, The book sold more than one million copies and was on top of the bestseller lists since its launch.^[18]

• Lean In is a book for professional women to help them achieve their career goals and for men who want to contribute to a more equitable society. The book looks at the barriers preventing women from taking leadership roles in the workplace, barriers such as discrimination, blatant and subtle sexism and sexual harassment.^[47] She also examines societal barriers such as the fact that women still work the double day and the devaluing of work inside the home as opposed to work outside the home. Along with the latter there are the barriers that women create for themselves through internalizing systematic discrimination and societal gender roles. Sandberg argues that in order for change to happen women need to break down these societal and personal barriers by striving for and achieving leadership roles. The ultimate goal is to encourage women to lean in to positions of leadership because she asserts that by having more female voices in positions of power there will be more equitable opportunities created for everyone.

“

A truly equal world would be one where women ran half our countries and companies and men ran half our homes.[48]

”

 

• The movement[edit]

• Sandberg's book inspired the Lean In movement, which aims to help women achieve their professional and personal goals by "leaning into their ambitions".^[49] The movement provides support in three key ways: community, education and circles. The community focuses on exchanging information and ideas through stories to encourage other women to lean in. The education section is a collection of free lectures to help individuals develop their skills and learn new ones. Lastly the circle's component focuses on small groups that provide a safe online space for collaboration and support.

• Criticism[edit]

• In August 2013, Sandberg posted an ad for an unpaid intern to work for Lean In Foundation. She received heavy criticism for posting an unpaid internship job listing when she herself has made millions.
• Much of the criticism Sandberg has faced for her book is the fact that she is writing from a position of privilege and the perception that she is attempting to represent all women. Critics claim that she is “too elitist” and that she is “tone-deaf to the problems average women face as they struggle to make ends meet in a rough economy, while taking care of kids, aging parents and housework”.^[50]
• Sandberg’s credentials to advise are questioned because she is a Harvard graduate and is a part of the small circle of elite powerful women, a factor that is not often a barrier to men in the same position.^[51]
• Sandberg addresses both of these issues in the introduction of her book, stating that she is “acutely aware that the vast majority of women are struggling to make ends meet and take care of their families. Parts of this book will be most relevant to women fortunate enough to have choices about how much and when and where to work”^[52] and that “my intention is to offer advice that would have been useful long before I had heard of Google or Facebook and that will resonate with women in a broad range of circumstances.”^[53]

• Awards and honors[edit]

• The book was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award (2013).^[54]