Branding in Kazakhstan

The brand is the highly competitive goods which have become synergetic result of the most effective integration of branding and strategic marketing at the enterprise. Branding is management and the activity organization on creation of a unique product (brand) and its support. Kazakhstan is one of the new countries for which the brand plays a fundamental and important role. Use of potential of a brand means that such countries as Kazakhstan, can compete in the global market even if it has no huge influence and doesn't possess significant economic, military or political force. Thus ensuring national security of Kazakhstan, strengthening of the sovereignty and preservation of territorial integrity, political and economic development of the state depend on efficiency of formation of country branding.