Improving technology printed products LLC «FolioPlus»

Content

Introduction…………………………………………………………………..31.Theoretical foundations of business-planning of innovation activity on the industrial enterprise…………………………………………………………..5

1.1 The concept and value of innovation activity………………………………...5

1.2 Innovation policy of the enterprise…………………………………………...6

1.3 Business planning as the direction of innovation activity……………………..7

1.4 The organization of innovation activity on the enterprise……………………..9

1.5 Evaluating the effectiveness of the organization of innovation activity……...13

2. Description of innovation and economic activity of the enterprise………17

2.1 Description of the enterprise………………………………………………….17

2.2 Analysis of the main economic indicators of the enterprise for the period 2010-2011……………………………………………………………………………….19

2.3 Analysis of the organization of innovation activity on the LLC «FolioPlus»...20

3. Improving technology printed products LLC «FolioPlus»…………………….24

3.1 Ways of improving economic activity of the enterprise……………...…28

3.2 Foreign experience stimulating and motivating innovation activity…………31

Conclusion……………………………………………………………….……….35

References………………………………………………………………...………36

 

 

 

 

 

 

Introduction

Current rates of world economic development cause the high dynamics of market processes that require further attention of higher management staff of enterprises for innovation as one of the sources of competitive advantage. Ensuring the effectiveness of innovation needs to develop a well-defined innovation strategy, which should include identification of the main directions of scientific-technical and production activities in the areas of enterprise development and introduction of new products, improvement and modification of products, bringing to production of new resources and new technologies, developing new methods of organizing production and labor, and the like. Through purposeful innovation companies will be able to create and develop those innovations that can bring them substantial benefits in strengthening the competitive position. 
To ensure the susceptibility of enterprises to innovate in order to increase competitiveness must be improved governance at all levels, creating conditions and incentives for human capital development, improvement of infrastructure and institutions, providing innovative enterprise development. This approach determines the need for forecasting and planning of innovative activities, which are the main functions of management development and production are necessary for the formation of an innovative development strategy.

        Today, however, is not only a correct assessment and selection strategies, but also the successful implementation of innovative projects that enable organizations to take a leading position in the industry and provide a solid foundation for further growth. Innovation Management - one of the areas of strategic management, implemented at the highest level of company management. Its purpose is to develop and implement new products, modernization and improvement of products, further development of the production of traditional products, the removal from production of obsolete products.

        In accordance with international standards of innovation is defined as the outcome of innovation, were embodied in the form of new or improved product that is embedded in the market, new or improved technological process used in practice, or a new approach to social services.

The goal is to develop scientific and theoretical principles of business planning, contributing to informed and effective management decisions related to the economic evaluation of business plans in a unstable market relations.

Actuality of the topic lies in the fact that the rapid development of innovation processes in enterprises, the accelerated pace of product updates and technology made ​​it necessary for the formation of the business planning of innovation, the successful operation of which will create a favorable institutional and financial arrangements for the promotion of innovation in the active search for partners and investors and provide a competitive advantage in the competitive selection of innovation projects.

The object of research is business planning in innovative activity of industrial enterprises.

The subject of research is the process of multi-criteria evaluation of innovation activity to ensure and improve mechanisms of business planning in the industry.

The tasks of scientific research are follows:

1)To study the theoretical aspects of the planning of innovation activity on the enterprise; 
2)Investigate and clarify the content and features of business planning in innovations;                                                                                                            3)Conduct analysis of innovation activity by the example of the enterprise; 
4)Make conclusions.

 

 

1.Theoretical foundations of  business-planning of  innovation activity on the industrial enterprise.

1.1 The concept and value of innovation activity

By innovation we mean an activity that is associated with the transformation of ideas into innovations. It includes the innovation process and a system of institutional, industrial and commercial activities aimed at creating or improving a product, process, making a profit. The innovative activities of the organization aimed at improving the competitiveness of products.

Principles of innovation activity:

1) Priority innovation over the traditional production;                                             

2) The effectiveness of innovative production: the resources devoted to innovation, are justified if their use leads to the achievement of commercial success; 
3) Adaptability.

There are several types of innovation:

1) Research and development, which is defined as creative work undertaken on a systematic basis in order to increase knowledge and find new areas of application of this knowledge.

2) Acquisition of hard technologies, machinery and equipment, other fixed assets required for innovation.

3) Acquisition of technology in the form of the free patents and licenses, know-how, new technologies in dismantled form, are not protected by protective documents.

4) Acquisition of software related to the implementation of innovations. 
5) Production planning, including preparation of plans and drawings provided to determine the manufacturing procedures, technical specifications, performance characteristics necessary to create the concept, development, manufacture and marketing of new products.

6) Technological preparation and organization of production, covering the purchase of technological equipment to complement the production equipment for a certain part of the process.

7) Education, training and retraining of personnel due to the introduction of technological innovations.

8) Marketing, providing activities to knit with the release to the market of technologically new or improved products, works and have servants to various markets and advertising company.

Innovative activity is impossible without well-functioning innovation infrastructure. The innovation infrastructure includes organizations, firms, associations, covering the entire cycle of innovation by generating new scientific and technological ideas and their processing to production and sales of high technology products. Regard to the enterprise as a separate entity, the infrastructure for it will be a set of interrelated and complementary to each other divisions of innovation activities and contribute to it.

In general, innovation in the enterprise has a value only when it improves the work in accordance with the strategy of business development. In fact, the innovation process of the enterprise is impossible, if they are random one-off effects and are not focused on the strategic side of business and will involve the strategic goals.

 

1.2 Innovation policy of the enterprise

Innovation policy is a business process definition and management of scientific and technical divisions of the objectives of innovative strategies and mechanisms for the implementation of priority programs and projects. 
There are two basic approaches to development and innovation policy realiztsaii companies: 
1) The first approach involves the replacement of existing products on the products with higher consumer properties. Release of the past is a fundamentally new technological developments. In this case, the company innovators will receive a temporary benefit through lower production costs, soaring demand and supply, and introduction of new forms of organization and management stages of the cycle "science-technology-production". This approach should be seen as an abrupt development of the STP.

2) The second approach involves the evolution of STP. It allows you to initially provide a small segment of the market and get the lowest profit. Later sciences Technical Policy, together with the policy of marketing focuses on the subsequent conquest of much greater market share, which should lead to increased profits. This innovative company offers a policy of developing their long-term development strategy in the field of scientific and technical progress, based on the release of not only mastered production, but also a fundamentally new innovations. 

Each new idea is the result appeared:

1) Identification of new needs, for example, the idea of ​​new products or application of a new production process (¼ of ideas);

2) identify ways in which can be satisfied with a known need or opportunity to realize the existing (¾ of ideas). And the problem does not lie primarily in the evaluation of new ideas and to encourage initiative, suggestions for new ideas. 
Also note that the potential user innovation is an important factor in reducing the time gap between discovery and innovation.

 

1.3 Business planning as the direction of innovation activity

Business planning is an independent type of planning, which is directly connected with the business.

In a market impossible to achieve sustainable business success, if not effectively plan for its development, does not always accumulate information about their own condition and prospects, the status of target markets, the situation in which competitors, etc.

Not only must accurately represent their needs in the future in the material, labor, intellectual, financial resources, but also include their sources, to be able to identify the efficiency of resource use in the enterprise.

First, in the presence of public administration, planning was highly centralized, the share of enterprises could only perform tasks and plans, coming from the top. 
Today, most commercial firms has officially adopted plans, and required no planning mechanism: different kinds of rules, regulations, etc., replaced by various kinds of planning decisions on the ownership of certain sectors of economic activity, which is usually calculated on the next period of time and do not provide guidance for the future. This is due to rapidly changing market situation and economic conditions, the small number of managerial staff in small businesses, large enterprises the authority of managers who have substantial experience in economic management, although the practice is often put, and such leaders to a standstill. 
Quarterly and annual financial statements submitted in accordance with the Order of the Ministry of Finance, the statistical reporting - as directed by the State Statistics Committee, etc. With regard to business planning, the specific requirements or guidelines for the development of business plans yet. Of errors, miscalculations and losses of business becomes known only after the preparation of quarterly balance sheet. However, detailed analytical reports to the balance sheets are not completed, so that timely remedial measures are not taken. Partly for this reason most companies turned in a difficult financial position (or even insolvent), including the enterprises of trade, catering and other services, although in these industries should be non-payment, it would seem to disturb the least. 
So, taking all sorts of current decisions, even the most timely, not a substitute for planning, which in comparison with the decision-making is a managerial activity is much higher order.

Thus, business planning - an objective evaluation of their own business enterprises, firms, and at the same time a necessary tool design and investment decisions in accordance with market needs and current situation of management. 
In general, the business plan provides the strategic and tactical challenges facing the company.

Formal planning, of course, takes effort, but it provides, and a lot of benefits: 
1) makes managers think long-term;

2) provides a framework for effective management decisions;

3) increases the opportunity to provide the company with necessary information; 
4) reduces the risk business;

5) leads to the coordination of actions of all participants in the business; 
6) allows to predict the expected changes to prepare for a sudden change in market conditions.

 

1.4 The organization of innovation activity on the enterprise

Innovation is the result of creative business activities, which typically involves many departments of the company and which have an increasing impact, and external factors (government influence, environmental requirements, cooperation with other institutions, etc.). Innovation has its life cycle, beginning with the emergence of new ideas and ending with the introduction and adoption of a new product on the market. In this cycle can be divided into six stages with the typical characteristic of each activities, situations, decisions and results. 
Stages usually follow one another, but not eliminated some cases overlap of individual stages. Thus, estimates and calculations of economic efficiency should be carried out not on the stage of looking for ideas, but also at later stages. 
Consider the basic steps of organizing innovation activities of the enterprise (see Figure 1.1).

 

Figure 1.1 - Stages of the organization innovation of the enterprise. 
 
Stage 1: a strategy for enterprise and innovation.

Strategic decisions on innovation can and should be taken only in connection with decisions on the overall business strategy and strategic program of production. At the same time, they determine the baseline decisions regarding follow-up process. The strategy allows you to pre-set the bar for innovation in the enterprise aspirations. 
Crucial for the innovation process are the following strategic decisions: 
- Choice of market or market segment;

- Adoption of the technology used;

- Selection of products and services that must be made at the plant; 
- Decide on cooperation in the development, production and marketing; 
- Establishing the scope and speed of the upgrade process for goods and services. 
In this case it is the ideal (theoretical) process. In the practice of entrepreneurship and maybe the opposite, ie innovation can have a decisive influence on the strategic direction of enterprise policy. In small and medium-sized enterprises often happens that the only innovation determines the long development of the whole enterprise.

 

Stage 2: search for ideas and their evaluation.

In this phase, carried out searches of creative ideas for problem solutions. Here are three ways to search:

- Development of new ideas (generating ideas);

- Critical review and modification of the known solutions of the problem, or some possible solutions;

- Search is running public or private solutions (using the well-known scientific and technical expertise and knowledge, the acquisition of licenses). 
When looking for new ideas for small and medium-sized enterprises is particularly recommended increasingly turn to external sources of information, such as data banks, licensed brokers, materials, trade fairs and research centers.

 

Stage 3: product solutions.

In this phase, the company must ensure that the product because of the idea will be developed by a real product that can be included in the strategic program for enterprise and advanced on the market. All this requires extensive planning, which includes: 
- Setting goals and objectives for the product;

- Preparation of time schedule of the resources needed in this phase; 
-   Production planning for the enterprise as a whole;

- Planning of marketing with the calculation of economic efficiency. 
Such a plan contains all the important tasks that are necessary for further analysis in the process of research and development up to the successful implementation of the product on the market. It outlines the points of intersection of marketing and production innovations set the region of contact, program planning and marketing. 

Stage 4: Research and development, technological transfer.

In the field of research and development, the following differences: basic research are not directly related to the product, application focused on the future use of the results obtained in the course of development of the main interest is the result of a specific market. With regard to this sector in small and medium-sized enterprises, they have limited it, as a rule, development, research in the strict sense is moving away into the background.

Based on its target plants these companies can realize the technical implementation of the product through its own development, or to resort to cooperation with other companies. In principle, this problem should be solved taking into account the following points:

- The final specification of the problem and develop a policy decision on a new product or new service;

- Constructive product development up to the prototype;

- Design and production preparation for a new product to manufacture and test a prototype, production equipment and zero series.

Stage 5: development of production.

Product development is considered complete when we can start production, and all the attention focused on the product in the manufacturing phase. The value of this transition phase in the innovation process often underestimated, resulting in an important loss of time and losses for the company. In this phase, it is important that: 
- Adaptation of the prototype to the production and technical requirements; 
- Acquaintance of staff involved with the process, methods, and new areas of tasks; 
- Launch of machinery and equipment to the prescribed limits of power; 
- The search for new channels of supply.

For innovation management in this phase it is important that as soon as possible the deployment of production, in particular through appropriate training and planning, as well as flexible goals. Reducing the time pre-production market often provides a competitive advantage and allows you to quickly reduce costs and increase profits.

Stage 6: introduction to the market.

The innovation process is completed the introduction of new products to market. As shown by empirical research, the introduction ends with a failure by about one third of new products, and among introduced only about a third makes a profit above the average, the rest can only cover the costs. By the introduction of market goods or services means checking with the help of market testing the competitiveness of products, as well as proper use of marketing tools. Phase ends with the successful introduction of fixing the product on the market. As the crucial prerequisites for successful implementation of long-term training should be a market for new products. This can be achieved through appropriate public relations work, advertising, consulting clients, as well as through the use of additional marketing tools. In this case the correct calculation of important terms, i.e. correct choice of the entry in the enterprise market with new products. 
In large enterprises before the final introduction of new products are tested and the market opportunities in the earliest possible stage of the innovation project. With these tests, you can reduce the risks, but this is due to high costs. Therefore, food, and market testing is conducted by small and medium-sized enterprises only in rare cases. Most often, they rely here on the "theoretical" statements, as well as on the experience and intuition of participants in the innovation process.

1.5 Evaluating the effectiveness of the organization of innovation activity

 

Innovative activity is work for bringing scientific and technical ideas, inventions, developments to the results, suitable for practical use. A full range of innovative activities include all activities in the design, development and production, as well as the implementation of innovations.

Implementation of innovation, as well as any other activity is always associated with a variety of internal and external costs.

Therefore, to determine the cost-effectiveness of the organization of innovation, it is necessary to evaluate the cost effectiveness of it. 
It is necessary to distinguish between cost-effectiveness of innovation from the manufacturers (sellers) and buyers.

The main criterion of economic efficiency rationale of innovation from the manufacturers is its result: the net present value, which is determined by comparing the costs incurred and the results obtained and taken as the basis for all subsequent studies of economic efficiency of a specific innovation project. Besides cost-effectiveness of innovative activity involves identifying and other indicators we have considered: the index of profitability, payback period of capital costs and internal rate of return on the project. Completed evaluation of the definition of stability and sensitivity of the basic economic characteristics of the project to changes in internal and external parameters.