Improving technology printed products LLC «FolioPlus»

Chief Design LLC «FolioPlus»:

1) Designs and manufactures corporate identity design products;

2) Developing models of corporate scenery; engaged in processing customer special projects; participates in the development of presentation products to the customer;

3) Acts as an expert in detecting defects in the finished material third party;

4) carries artwork printed products; involved in developing logos, creating graphics for customers; monitors new and existing trends in the corporate design of the original printing of the product.

Functions designer visualizer reduce to the following: creates three-dimensional model, visualized image, visualized material composes and appropriately fills it; developing objects in three dimensions, bitmap textures, materials for the facilities rendered image postprocessing; shall study the requirements customers to designed objects, selection and analysis of scientific and technical information required at different stages (stages) develop visualization, comparative analysis of similar domestic and foreign products, assess their aesthetic level, the analysis of the experience of other organizations to develop visualization, interaction with technical service in support of computer technology used service design, in working order and ensuring the modernization of equipment and software; informs the user about the existing shortcomings in the organization and possible measures to eliminate them.

Another area of improvement of the basic production technologies LLC «FolioPlus» is to increase the proportion of offset printing in the total volume of products and services company. The feasibility of this approach is justified by the fact that companies following the example of Western business entities lay some expenditures on the production of print advertising. Namely business cards, letterhead, folders, envelopes, advertising brochures, price lists etc.

Thus, operational printing, usually oriented advertising needs. Its distinctive features are: the ability to work effectively with young copies printed products even in one instance, efficient execution of orders, sometimes in minutes and hours, a wide range of products and additional services; complete cycle of works from scan to delivery finished products.

Service offset printing, which can provide LLC «FolioPlus» business entities, rather wide: production of business cards, letterheads, flyers, folders, forms, price lists, brochures, instructions, books in paperback, of office forms on paper, that of itself, flyers and invitations, notebooks, envelopes, promotional products (pens, cups, etc.), drawing pictures on fabric (shirts), large-print, producing signs and billboards, production of stamps and seals, badges , the provision of telecommunications services, sending faxes and emails, lease copy machines, computers, and sell related products (printing products, stationery and elementary office).

Whereas, if the orientation of production activities at operational printing job in taking circulation from one instance to tens of thousands for the enterprise enough to use several types of printing equipment, such as: printer, copier, digital duplicators, printing machine. This will optimally solve every problem.

A distinctive feature of offset printing is the presence of the whole technological chain: from layout to delivery of copies. Therefore, in addition to printing, LLC «FolioPlus» and need a variety of finishing equipment. To produce printed forms, except the traditional equipment "computer - phototypesetter apparatus - display - mounting table - frame copy - the processor for display of plates" (a standard set for the highest quality forms), you can use the simpler solution. For example, forms for works that do not require exact color combination, make a normal laser printer. Finishing equipment can be quite varied. Required only the presence of cutting machines, without which work in offset printing is impossible. And better to buy more expensive hydraulic machine, because no backup equipment requiring high reliability. Other possible to buy more as the LLC «FolioPlus», expanding the range of services. It can be , machine  binding (for the production of brochures) ,booklets, thermographic apparatus (for a relief printing), hot-stamping press, enumerator (for tickets) and other machines . Most of the said equipment is already available in the LLC «FolioPlus». So the company has all options for re-orientation process for operational production printing to increase the profitability of the enterprise. Often inexpensive finishing equipment pays off if one of the great commission.

Thus, the main measures to improve the technological process of printing products of LLC «FolioPlus» help increase profitability of its operations through meet individual design needs of customers and increased offset printing.

 

3.1 Ways of improving economic activity of the enterprise

 

Consider the possible ways out of this printing company out of crisis in which it is located.

1. Removal of insolvency. Achieved by reducing the internal and external commitments due as well as increased financial resources:

- Optimization of organizational structure and reduce fixed costs,

- Reduce variable costs by automating the production process and reducing staff main and auxiliary units.

- Delay and possible restructuring of payables.

- Acceleration of accounts receivable turnover by reducing the period of commercial credit for doubtful accounts - an appeal to a court order to return as well as to assign receivables to gross expenditures under current law to date on the taxation of profits.

- Normalization of the size of a stock of goods and materials through the sale of stocks of finished products, which can be in demand at little additional cost to upgrade - the packaging, cover). The finished printed products, completely lost their consumer properties should be sold to processing companies. Losses derived from the sale, under current law to date on the taxation of profits, will reduce taxable income in future periods.

2. Restoring financial stability will be achieved when the level of generating their own financial resources (positive cash flow) will not be less than the level of consumption of financial resources (negative cash flow) in the development process. To achieve financial balance, you must implement the following activities:

- Growth in net profit at the expense of an effective pricing policy, the application of discount schemes and methods of product promotion,

- Optimization of the tax burden on business process through the use of the legal framework and schemes to reduce tax rates.

- Implementation of dividend policy, adequate crisis development of the enterprise, to increase the net profit for industrial development,

- Implementation of worn and unused equipment.

- Implementation of an effective policy for increasing the emission own funds,

- To attract the necessary fixed and current assets under the joint action, combining capital.

3. Strategic financial stabilization and economic growth, to increase the market value. Economic growth model based on four factors:

- Growth of return on sales, which can be achieved with the use of pricing policies, using the effect of operating leverage,

- Increase in the share of net profit, which goes to industrial development,

- Acceleration of the turnover of assets, which can be achieved by reducing the excessive assets by type (inventory, finished goods inventory, fixed assets), the acceleration of the turnover of assets leads to a reduction in demand. To reduce the standard of current assets to use mathematical economic models  the transportation problem, inventory management. The use of financial leverage effect, possible only if the ratio of financial leverage has not yet reached its optimum value, but within a safe level of financial stability.

4. Diversification and specialization of production.

As international experience shows, the intense competition and price reductions on products gives good results to diversify production. In simple terms, this means that we must look for new directions, to produce new products, etc. For example, if the roll is in the printing machine is necessary to consider not only the ability to print newspapers and books and magazines. If the vehicle is loaded sheet printing, high volume label production, to consider implementing a more lucrative advertising orders, periodicals, etc. To do this, you may have to upgrade the machine to purchase additional equipment, etc. In this case, even with a recession in one of the activities of the firm, while others will help withstand the difficult times. On the other hand, have a more professional approach to the issue of its core products. In other words  to specialize production, "dig deeper". Modern equipment and well-developed technological scheme, the competent organization of production can increase profitability, reduce costs. In a competitive environment, with falling prices for products that best demonstrate the viability of the developed large-scale production, equipped with high-performance, automated equipment. For example, when printing labels, medium runs no monochrome machine will not be able to compete. Digital machine will play the traditional offset printing operations, even products not to mention other works (customers can sacrifice time in favor of the price). Similarly, a machine with a traditional moisture or primitive machine alignment will be powerless "to fight" with modern equipment.Accordingly, it is necessary to build a fleet of equipment, focusing not only on its performance or size, but primarily on the efficiency of production of major products. The concept of efficiency we mean the speed and print quality, maintainability (you can reduce the number of and requirements for service personnel), the cost of the machine (of course, the smaller the value, the earlier pay off a car and will have less interest to pay the bank or leasing company) and many other factors. Specialization and diversification can take place simultaneously if the printer will be several major activities in each of them she will try to become the best in the region. The need to purchase modern high technology it is easy to get on with life with the right tools for the selection of equipment based on the criterion of price / features, or a profitable payment scheme. In any case, investment in production is always more reliable than bank deposits, especially in times of crisis.

Five. The increase in production is possible through the use of existing reserves in the form of enterprise capacity. The lack of orders affects the startup of production equipment, falling circulation of books and magazine production and delivery of products to customers. Performed and offset printing methods.

In general, improved capacity utilization will increase the production volume will increase in output that will result in an increase in production costs, but as a result of growth in output decreased fixed costs per unit of output that would result in savings of conditionally constant costs. In a small print shop, you can enter the service market research professionals that will go looking for orders, markets, suppliers of quality raw materials. At this service, you can also assign responsibilities for carrying out large-scale advertising campaign in the media, the organization of outdoor advertising, the creation of its advertising pages in the international computer network Internet, which could in time to receive information about updates issued by the printing press. Is also necessary to fully develop a network of retail outlets, ie, departments to create a proprietary trading in public places, thereby creating a competitive private suppliers, due to lower prices. This would allow for increased sales.

3.2 Foreign experience stimulating and motivating innovation activity

In accordance with international standards of innovation is defined as the outcome of innovation, were embodied in the idea of ​​a new or improved product that is embedded in the market, or a new approach to social services. Innovation can be viewed as a dynamic and a static aspect. In the latter case, the innovation is an outcome of scientific and production cycle.

The development, introduction of new products are important for firms as a means of improving the competitiveness of firms and eliminate dependence on mismatch life cycles of products. In modern conditions of production are updated fairly quickly.

Together with the technical processes of planning an important object of the enterprise is the management process. Process management is an integral part of the production process, one of its local processes. However, in the organization of modern production processes of organizational management became isolated and represent an independent field of business enterprise. The production processes are carried out in a controlled facility, and management processes - in the control system. 
An important factor in increasing the effectiveness of innovation is its motivation. The motivation of innovation in the enterprise - the category of multi-dimensional, its positive effect to the maximum extent is shown only when it is considered in conjunction with other, equally important factors - stimulation of labor, pricing, planning, management, self-sufficiency of economic entities in making decisions on any matters .

Consider the motivation of innovation on the example of Japanese and German models of motivation. "Japanese miracle" in the economy is based on five key factors of labor and management.

The main condition of the employment relationship is a system of lifetime employment. 
The second most important element of motivation - the dependence of the wage system of life "peaks" (increase in earnings when creating a family, buy a home, paying the loan).

The third component of motivation - retaliation dependence of managers on the results of the organization. Base rates chiefs fluctuate depending on the dynamics of cost, production volume, range, range, and other indicators for which they are responsible. 
The fourth factor is the motivation - strict dependence salaries of all personnel from the real achievements. Money is earned, not simply "receive." 
The fifth - one of the world's lowest wage differentiation quarter. This means that most low-skilled specialist receives a maximum of 4 times less than the highly skilled, which makes it possible to work with maximum efficiency to all, focusing on a permanent part of earnings.

In Germany, in addition to flexible forms of pay great attention is paid compensation for taking on extra responsibilities. In the structure of wages are taken into account such factors as psychological stress and responsibility for organizing the process and its quality. Such an incentive system called the "assessment services".

On the basis of the conditions can be determined more effective motivation of innovation. These include advanced technology work with the staff, based on the criteria of payment, social needs, career development, self-fulfillment, etc., which are formed mainly in the independent system of material incentives. 
In order to maximize the company innovates, it must follow the basic principles of strategic management.

The basic principle of management development strategy in the external environment - the maximum use of the strengths of the companies that provide it a competitive advantage.

The basic principle of management strategy for the development of the internal environment - the maximum utilization of internal reserves of the company and the consequent elimination of weaknesses, which are the most "bottlenecks" in the way of achieving goals.

There are three main groups of tools of increasing efficiency of the enterprise activity. 
1) Identification and full use of available reserves due to the formation of people's interest in the full impact and increase efficiency. The main tool here is to create an effective and practical use of an integrated management mechanism. This group of funds can provide a fast growth with minimal effectiveness with access to a limit determined by the existing industrial - technological capabilities of the enterprise. 
2) Structural change and innovation by reducing the proportion of inefficient technologies and low-profit products. The main means of implementing these structural changes are as follows: reconstruction, which is determined by a rational assortment policy, formed by taking into account the marketing information. This group can give the main gains in efficiency are not many neighborhoods with access to limit the capabilities of existing technologies.

3) Creating and managing new products, services and technologies through increased innovation. The main tool here is to conduct R & D and conduct programs to introduce innovations developed for new products, new technologies and new management techniques. The main difference between this group of funds is constantly growing over time, multiple opportunities to improve efficiency.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

 

As a result of innovation activity born new ideas, new and improved products, new or improved processes, new forms of organization and management of the various spheres of economy and its institutions. Innovation activity is a powerful tool that helps to overcome the recession, to ensure the restructuring and saturate the market with a variety of competitive products.

The company may be in crisis, if not able to anticipate changing circumstances and to react to them. In a market economy, the head is not enough to have a good product, it must closely monitor the emergence of new technologies and plan for their implementation at the enterprise to keep pace with competitors. 
Modern management should be management of the innovation-that is, have some potential for innovation. In a market economy characterized by tendency to accelerate the development, sealing time, increasing the number and variety of changes that characterize the condition of the enterprise. Management must keep pace with the changes that actually occur in reality. And factor in the management of compliance with the changes that are taking place in economic life, science and technology is an innovative management capacity, which is formed to work with staff, management training, organization management, focused on the dynamics. 
With regard to commercial organizations, innovation - is the end result of innovation for the creation and development of practical innovations in the production or nonproduction sphere is qualitatively different from the previous analogue to help meet specific social needs, and gives a number of effects.

As a form of government in the innovation process consulting companies should choose a business plan.

In the market the business plan itself becomes a kind of commodity, which in the promotion of environmental venture outside of the banking and credit, financial or investment environment should produce the maximum income for developers of new projects.

 

References

 

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10. www.barnesconti.com/innovationRes.html