Контрольная работа по «Английскому языку»

1.  В чем заключается реклама?  2.  Какие вопросы необходимо принять во внимание, при создании вашей рекламы?  3.  На чем необходимо сконцентрироваться, работая над рекламой?  4.  Как продукт или обслуживание могут быть продвинуты?  5.  О чем должно быть ваше сообщение?  6.  Что такое ключевые факторы привлечения внимания в рекламе с принтом?  7.  Как ваша реклама может заинтересовать возможного клиента?  8.  Какие инструменты должны преодолеть недоверие клиентов?

9. Как ваше объявление  может побудить потребителя владеть вашим продуктом? 10. Когда будут результаты ваших объявлений успешными?

1. Advertising as a part of promotion is a very important topic for business people and companies.

2. Before you proceed with creating your advertisement, ask yourself the following questions: What is the purpose of your advertisement? Who is your most likely prospective customer? What’s the message of your advertisement? What gives credibility to your claims that the target customer needs your product or service? How do you bring this information home to your target audience? How should you style your advertisement? How will your ad be better than others? What will distinguish it from the rest? What are your graphic and textual resources, and how can they be tapped effectively to create your advertisement? Where, when and how will your ad be read?

3. Developing your advertising concept, focus on how your customer will benefit from your product; it is not enough to merely try to urge your customer to buy it.

4. A product or service can be promoted rationally or emotionally. In the former case, you highlight the practical, functional needs that your product/service is designed to meet. In the latter, you target the psychological, social or spiritual needs of your prospective customer.

5. In order to make your ad work, your message should not be about what you value; it should be about what your prospective customer value.

6. In a print advertisement, the key attention getters are a striking headline, a picture, unconventional design.

7. Your ad should arouse interest, inspire the reader to keep on reading, and to understand your offer. To that end, your ad may promise to meet a certain need or needs of the target customer. Your ad should also be original, attractively designed, and not too wordy.

8. Some of the tools to overcome distrust are awards, approval by experts, associations or consumer rights unions.

Another way to overcome distrust is to feature a popular, trusted celebrity in your advertisement.

9. Once the reader’s attention has been caught and held, and the abyss of distrust bridged, your ad should inspire the desire to possess the product. To that end, tell the reader how he will benefit from the product, or how the product can help solve specific problems that the reader may have.

10. The best results are achieved by those advertisements presenting a single unique, catchy, memorable argument, a single idea that competitive advertisements lack.