Promotion Technologies of Innovative Product

Innovation, or the introducing of new and more effective ways of doing things, is critical to the success of new products. As the competition inherent in a global marketplace increases, product (and service) innovation is the driving force for maintaining company viability and better satisfying customer needs. Really new or discontinuous new products play an important role in building competitive advantage and can contribute significantly to a firm’s growth and profitability. However, while innovation plays a crucial role in the success (or continued success) of most companies, it does not come easily. As Wheelwright & Clark (1992, pp. 28– 29) point out: ‘Perhaps no activity in business is more heralded for its promise and approached with more justified optimism than new-product and new-process development.

Introduction……………………………………………………………………………….3
Promoting Technologies…………………………………………………………………..5
Innovations: Context and Dimensions…………………………………………………….8
Conclusions………………………………………………………………………………11
References………………………………………………………………………………..12